Back in 2002, the Seattle SuperSonics knew something was up with their fan base. So what did they do? They put together a wicked cool sale of tickets and trotted out the guy who was most likely to woo the ladies, Predrag Drobnjak. Forget the fact that no one knew how to pronounce his name or that he barely spoke English. Predrag was money in the bank. Quote of the clip: "Ouch I’m on fire, throw some water on me!"
Brilliance in marketing ... after the jump.
That went so well, they actually shot two more spots with Predrag. Money, baby.
(Credit CO-ED Magazine with the find.)
Thursday, December 6, 2007
THE NICKELODEON: PREDRAG DROBNJAK IS AN AMAZING PITCHMAN
Posted at 1:40 PM ET
Similar Topics: advertising, DCScrap, NBA, Predrag Drobnjak, sports, Supersonics, The Nickelodeon, TV, Video
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