by wwtb?, Pacifist Viking
Archibald Sweetwater Jones is a fictitious 3'11" streetsmart basketballer that, according to his website, is "bringing some old-school basketball wisdom to the fresh, young Timberwolves team!" He's also the Timberwolves' best idea to try and promote the team and sell tickets.
That's it. That's what they've got. After trading away THE FRANCHISE, Kevin Garnett, the Timberwolves marketing squad can't market the actual team to the apathetic, disillusioned basketball fans of Minnesota. So they're selling us on a fictional character.
If you read his bio at sweetwaterjones.com, it's actually pretty amusing. There are some funny pictures and some funny details. Check out a video of one of Sweetwater Jones' commercials (via Timberwolves Today) after the jump:
The problem is, if you go to the Target Center this season, you don't get to watch Sweetwater Jones' amusing advice on life and basketball. You get to watch a 2-15 team lose basketball games.
Thanks, though, T-Wolves. It's been nice being more amused by your marketing schemes than we are by your basketball team. Maybe in your next commercial, wise sage Sweetwater Jones can fire Kevin McHale. And that one doesn't have to be fictional.
(Let me add that that I was looking for an image relating to advertising/marketing/propaganda, and I found that poster at wikipedia. It is barely relevant to the post, but that poster is just too important and MUST be shared with the world).
Friday, December 7, 2007
PROMOTING BAD BASKETBALL TEAMS
Posted at 11:51 AM CT
Similar Topics: NBA, sports, sports marketing, Sweetwater Jones, Timberwolves, Video, wwtb
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