And oh by the way... the poll was taken *before* Tim Donaghy went all Reverend Wright on David Stern's ass. How is this cynicism manifesting itself?According to a new survey of 907 people released exclusively to Ad Age, more than one-third (37%) of respondents believe that the National Basketball Association somewhat or very likely alters the outcomes of its games... Among "casual" or "avid" fans, an even higher number, 41%, think it's either very likely or somewhat likely that the NBA alters the outcome of games. - Ad Age
11. Just not feeling the spontaneity when the sign says "Make Some Noise"
10. Fans at Harlem Globetrotter games have started chanting "Fix"
9. Many starting to doubt that the celebrities at courtside are even season ticket holders
8. Older, more conservative folks long for the purity and values of cleaner sports, like college basketball, boxing and jai alai
7. Les Vegas sportsbooks now listing an over/under on questionable calls, obvious get even calls, and over-the-top fixes
6. Gamblers not even sure which refs are on the take anymore
5. Are wondering why referees are now listing their game assignments on eBay
4. Suspect that some of those "There Can Only Be One" ads haven't even aired yet
3. Noticed that ABC's television listings for Games 5 through 7 read "Like They Won't Be Necessary"
2. Doubt that the traveling rule is enforced equally for all personnel
1. No longer confident that LeBron James, Chris Paul or Kobe Bryant is, in fact, the second coming of Michael Jordan















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